It happens before ever major blogging event; my facebook and twitter streams fill up with people asking the question – what to wear to a blog conference? Tomorrow is the Bloggers and Brands Conference in Vancouver (I’m an ambassador), so I thought it would be a good time to share some tips.
1. Comfort is non-negotiable
This goes for shoes, waistbands, fabric, and over all look. The point of a blog conference is to learn, not re-adjust your skirt every 5 seconds. Wear something that is comfortable for a long day, not just the first hour.
2. Match your online identity
I can’t believe how many people dress as a totally different person for events. Yes it important to clean up and look pulled together, but you also need to be authentic to yourself and your brand. If you wear sweats all the time, dark jeans and a nice top work just fine, no need to wear a power suit! I blog about fashion and style, it makes sense for me to wear a ballerina skirt to a blog conference, but if I showed up in yoga pants (like that would ever happen), it wouldn’t convey much confidence to a brand about my voice.
3. Show off your quirks
Do you have signature look, or item that really identifies your brand – go ahead and show it off, just don’t become gimmicky. For example, a teacup shirt or dress would be perfect for me…carrying around and actual teacup, not so much. Are you a big fan of owls or the Eiffel tower, a sweater with a matching motif would be memorable and relate well to your blog.
4. Pick comfortable shoes!
I cannot stress this one enough. Nothing is less attractive (to me) than a woman carrying her shoes down the street. If heels aren’t your thing, don’t wear them, or carry flats. Speaking of flats, there are so many cute ones available these days that even a die-hard heel wearer like me has recently turned a corner to flats.
5. Bring a big bag filled with essentials
There is always so much stuff to carry! This includes goodies you might receive, but also; camera, business cards, a cardigan to deal with a/c, gum, a notebook and pen etc.