Trend Spotting with Joe Fresh

Joe Fresh recently launched its latest collection and I was lucky enough to score an invitation to their shopping party at the downtown Vancouver location.

When I walked into the Granville Street Joe Fresh store, the first thing that stood out to me were all the amazing, bright colors that filled the shelves, walls and hangers. As I walked through, picking pieces to try on in hopes of updating my wardrobe I noticed some of the trends that were hot for this season.

cargo pants

1. Slim Camo Cargo Jean
I am a huge lover of camouflage and I was happy to see it have a prominent place this season. These Joe Fresh Camo Cargos are a slim fit and can be dressed down with a t-shirt and flats or dressed up with a silk shirt and heels. Either way, you will definitely stand out in a crowd.

joe fresh spring trends


{Left: Piped Silk Shirt | Right: Printed Ruched Blouse}

2. Piped Silk Shirt
Silk shirts are a big focus for Joe Fresh this season. A bright silk shirt can bring a pop to any outfit. This specific Piped Silk Shirt creates a nice contrast with its accent color around the pockets and collar.

3. Printed Ruched Blouse
One of the editors picks for this season is the Printed Ruched Blouse. The pattern and color are perfect for Spring and can transition into summer as well.

joe fresh softie pants

{Left: Softie Pant | Striped Linen Pant}

4. Striped Linen Pant
Stripes are another big trend this season and these pants really stand out and make a statement in your wardrobe.

5. Softie Pant
Joe Fresh is also focusing on the Softie Pant. They are a pant with a relaxed fit and an elastic waistband. It’s the new way to wear soft silk this season. It’s comfort and style, combined.

After a look through the entire Joe Fresh store and a trip to the fitting rooms, I just couldn’t leave the store empty-handed. I picked up the Camo Cargo Jean (of course) and a couple of bright silk shirts. I’m happy with these new additions to my Spring/ Summer wardrobe and can’t wait to wear them out.

Joe Fresh is really a great option if you love fashion and love a reasonable price tag even more.

Text By: Salma Dinani
Images: Joe Fresh

Salma headshotSalma Dinani is a freelance writer, producer and host. She has a passion for writing, reading, bargain-shopping and a new-found love for baking. Salma is also a mother of two, who is on a quest to find some balance in life and she blogs all about her journey at



  1. April 22, 2014 / 8:18 am

    I love Joe Fresh! Thanks for the preview!

  2. April 24, 2014 / 6:44 pm

    Great preview – now I know what to look out for when I go shopping next. Those camo pants are v cool!

  3. April 28, 2014 / 9:34 am

    I’m a fan of Joe Fresh. Every time I walk into their store, I’m welcomed with bright fresh colors. Liking the items that are trending this season. Thanks for this post!

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