What to Wear to a Blog Conference

It happens before ever major blogging event; my facebook and twitter streams fill up with people asking the question – what to wear to a blog conference? Tomorrow is the Bloggers and Brands Conference in Vancouver (I’m an ambassador), so I thought it would be a good time to share some tips. 

casual-2{Burgundy Jeans and Polka Dot Sweater}

1. Comfort is non-negotiable

This goes for shoes, waistbands, fabric, and over all look. The point of a blog conference is to learn, not re-adjust your skirt every 5 seconds. Wear something that is comfortable for a long day, not just the first hour.


2. Match your online identity

I can’t believe how many people dress as a totally different person for events. Yes it important to clean up and look pulled together, but you also need to be authentic to yourself and your brand. If you wear sweats all the time, dark jeans and a nice top work just fine, no need to wear a power suit! I blog about fashion and style, it makes sense for me to wear a ballerina skirt to a blog conference, but if I showed up in yoga pants (like that would ever happen), it wouldn’t convey much confidence to a brand about my voice.


3. Show off your quirks

Do you have signature look, or item that really identifies your brand – go ahead and show it off, just don’t become gimmicky. For example, a teacup shirt or dress would be perfect for me…carrying around and actual teacup, not so much. Are you a big fan of owls or the Eiffel tower, a sweater with a matching motif would be memorable and relate well to your blog.


4. Pick comfortable shoes!

I cannot stress this one enough. Nothing is less attractive (to me) than a woman carrying her shoes down the street. If heels aren’t your thing, don’t wear them, or carry flats. Speaking of flats, there are so many cute ones available these days that even a die-hard heel wearer like me has recently turned a corner to flats.


5. Bring a big bag filled with essentials

There is always so much stuff to carry! This includes goodies you might receive, but also; camera, business cards, a cardigan to deal with a/c, gum, a notebook and pen etc.



  1. April 29, 2013 / 11:27 am

    Great timing for this post 😉 Looking forward to seeing you there! I love the outfit with the skirt. It’s funny, I don’t own a single thing like that and yet I just love all things frilly and feminine. I think it actually goes well with my creativity brand – if I wore that skirt and a butterfly sequined T shirt…But, you’ll see me in jeans because that’s the fanciest thing I have. Just have to figure out my top 🙂

  2. April 29, 2013 / 6:19 pm

    Great tips! Not sure if I can pull off heels and a dress, but you know, there’s always the off-chance… 😉 See you tomorrow!

    • May 1, 2013 / 7:54 am

      Hey Dai – How I wish I had seen this comment before the conference, I would have pulled your leg about not wearing a dress!

  3. May 3, 2013 / 6:57 am

    Comfortable shoes are a huge YES for me. What are those flats you are wearing… so cute.

  4. M
    May 5, 2013 / 4:40 am

    Great tips! Looking pulled together, confident and professional leaves a good first impression.

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